Task
To develop an interesting, bright, modern website for the centre of the Spanish language and culture in Moscow. To show the activity of the centre, interest the existing audience and attract a new one.
Solution
What? Where? When? are the main questions that fans of the Spanish language and culture come to the website with. We answer them immediately on the main page. Upcoming events, current language courses, brief information related to learning and leisure opportunities, addresses, turnouts, ways to contact — all this immediately attracts, engages and involves.
Understanding the culture begins with the language. The club offers Spanish courses to participants: group, individual, children’s, preparatory, special — for every taste and for any goal of the student. We tell about the teaching approaches, methods, and their features. We introduce the user to the atmosphere of the club, teachers, and venues. It is possible to see photos of how everything is going, read reviews and take a placement test to determine the level of Spanish, then choose a convenient group and leave a request for training.
In the administrative interface, each page is organized according to the constructor principle. The administrator decides which data will be presented and where it will be located. For instance, whether it is necessary to tell about teachers, which teachers exactly conduct the courses, and whether it is worth telling about them before presenting the schedule.
We explain which grade levels can be. The list of groups in the schedule is displayed so that the user can choose not only by the time of visit, but also by the level of the group and the teacher.
The online test enables the user to assess their knowledge by answering several questions on the grammar of the Spanish language. While the user is playing, the club organizers are receiving the contact details of interested customers.
The club hosts a large number of events: meetings, lectures, games, parties and concerts. The website tells about all upcoming events and carefully maintains an archive of the previous ones.
Learning Spanish is organized not only in the centre of Moscow, but in Spain and Latin America as well. The club enables everyone to choose a suitable school and training program. You can access more detailed information on a special page of the website.
In the «About us» section, a story about the team is presented. Each member is represented by a photo, a brief informal story and contact details. There are a lot of useful little things on the website. For example, in the general calendar, you can view all courses and events for the current week by choosing the necessary selection criteria in the filter. In the blog you can read interesting articles about travel, music, literature, traditions and other interesting things. For those who want to purchase a gift certificate or pay for training, it is possible to do it directly on the website.
Client
ESP Club Moscú — centre of Spanish language and culture in Moscow. Organized in 2014 by a group of like-minded people, the small conversational club has become one of the leaders in the Spanish language training market and now provides its clients with a wide range of activities related to the study of the language and culture of Spain.
